Author Archives: sree30

Malaysia @ Greatlakes, an interesting student interaction

What makes a B School truly global is the exposure it provides to its students to understand their foreign counterparts, opportunities to understand cross-cultural diversity and ways to connect with the future managers at a global level. On July 17, … Continue reading

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Six Marketing Strategies Behind Narendra Modi’s Election Victory

Narendra Modi’s campaign team has used some very innovative and timely decisions that has helped give high visibility and add potent muscle to the election campaign. Here are some of the strategies that have worked. 1) Understanding Consumer Insights: We … Continue reading

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The Power of Marketing – Indian Soft Power in Europe

Which restaurant do you find at 13,642 feet at Jungfrau, the roof of Europe in Switzerland? Not an Italian, French or Mexican but an Indian Restaurant aptly titled ‘Bollywood’. Which item is the finale at the famous “LIDO” in Champs Elysses in Paris? … Continue reading

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Digital Marketing as competitive advantage

It is not an everyday opportunity to interact one-one with a senior executive of one of the biggest IT players in the world. When one such opportunity came, I was all excited and there I was – waiting anxiously to … Continue reading

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Analytics – the new Mantra

Beginning from Henry Ford who measured the pacing of assembly line and revolutionizing manufacturing, analytics have been used in business since the late 19th century. With computers helping in Decision support systems beginning in 60’s data analysis started gaining more … Continue reading

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L’Attitude 13° 05’ – The annual fest begins bigger and better

The annual event L’Attitude 13° 05’ organized by Great Lakes Institute of Management, Chennai was inaugurated on 10th January, 2014. The two day fest features a potpourri of events and competitions that encompasses various spheres of management education in the field … Continue reading

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Life@GreatLakes Take 1 – Through the eye of a 1st year PGDM student

Each one of us joined this college with different set of expectations. While some of us were in line with the ideology of education that Great Lakes provides, the rest were still in the process of figuring out what they … Continue reading

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