Seldom has it happened when you go for a lecture expecting some management gyan but get moved from the core by the bunch of stories consisting of Squirrels, Rabbits and Elephants which come from nowhere and stir your heart. Such was the magic created in today’s Guest Lecture by Mr Sabapathy N, MTech, MSc from IIT Mumbai and currently a Marketing Consultant with 15 yrs of experience in field of services marketing, marketing communication and mentoring. Mr Sabapathy presented a unique concept on how you can present your business ideas in form of storytelling and further explained through various examples that what an excellent impact in turn does that story telling have. He gave examples ranging from Bill Clinton, Michael Jackson to his own consulting assignment with Himachal Tourism.
Everywhere he highlighted the impact storytelling had and how personal storytelling was translated into business success. He emphasized that stories have the strength there to make powerful points and move people emotionally. And this all was explained in the lecture through the 9 step process of storytelling. At the end he sure made us look us into our own lives and search for stories which we can tell around.