Yale-Great Lakes 4th International Research Conference

Theme: Managing responsibly with confidence.

Distinguished speakers:

Bala V. Balachandran, Northwestern University,

Seenu V. Srinivasan, Stanford University

Keynote speakers:

Vasanthi Srinivasan, IIM Bangalore

Siva Nathan, Georgia State University

Navniet Sekera, I.P.S., Lucknow

Gerrit De Vylder, Leuven University, Belgium

Research papers  presented are from:

Amity University, Rajasthan, Anna University, Chennai, Anna University, Coimbatore, Annamalai University, Cochin University of Science & Technology Great Lakes Institute of Management, Chennai Hindustan Springs Mfg. Co, Bhadravati IBS, Ahmedabad IIM, Ahmedabad IIT, Roorkee PSG Institute of Management, Coimbatore Rajagiri School of Management, Ernakulam Reva Institute of Technology & Management, Bangalore SSN College of Engineering, Kalavakkam University of Windsor, Canada Velammal College of Engg & Tech, Madurai.

Dr. Venkat Krishnan opened the day long session with his eloquent praise for critical thinking. He opined that the evidence based management techniques are all pervasive but ill embraced. The speaker held the industry culpable for their reserved stand and intransigent mood- performance appraisal techniques force fit the employees into predefined brackets despite the fact that empirical evidence points to the fallacy of the process. Dr. Krishnan, quoting examples from the infamous article on evidence based management, greeted all the guests with a warm welcome.

Dr. Bala V. Balachandran inviting the guests, extended gratitude to the members present for their share in rendering NASMEI (North American Society for Marketing Education in India) event a great success. Event NASMEI conducted on December 18-19, 2009 is third Great Lakes-NASMEI Marketing Conference. Dr. Balachandran appealed to the students to lay greater emphasis on empirical based research, with those words he wished the guests from academia, industry and the police force a great success.

Dr. Shyamsundar in his presentation on CNT, theorised that the consumption, numbers and technology define the landscape of our planet’s future. Pointing to the evidence on the screen, the speaker asserted that it is too late to react let alone recover the decimation of natural resources including water throughout the planet. In a different context, the speaker shared hope for a better future, a future with management trainees and engineers from reputed schools and colleges of our nation pursuing careers in research and teaching professions.

Dr. Seenu Srinivasan presented a research paper on ‘Marketing of services’. His presentation included his express critique on the incompatibility of some of the empirical techniques available for his research. This, the speaker professed, fuelled the need for a novel technique-ASEMAP. Dr. Srinivasan presented the findings of his study and answered queries from the audience.

Ms. Vasanthi Srinivasan from IIM, Bangalore explored the roles of government, non-profit organisations and explored the current trend of later eating into the former’s share. Quoting examples from Infosys, Bharti and Wipro, speaker commented on the need to distinguish between criticism and critical thinking. She observed that the former differed from the later insofar that the later required the thinker to state the problem in such a way that it allows for a solution.

Prof. Siva Nathan speaking on ‘Innovations from India to the west’ referred to GE’s reverse innovation practices. He asserted that the MNCs no longer consider India and other developing nations as markets to explore the boundaries of ‘economies of scale’. Today, all the developing nations including India are seen as breeding grounds for innovation.

Mr. Navniet Sekera opened his speech on a provocative note. In response to his fairly innocuous question ‘what is the maximum lending rate of finances in India?’ audience responded with a 50%,100% and a preposterous 200% at one time. But, the speaker announced 3650% under his breath and thus prepared ground for one of the most fascinating speeches of the day. The speaker steered the audience that was recovering from the recent shock, into the lands of Indian police force. Through his rich anecdotal experiences, Mr. Sekera asserted that ‘problems are assets for a leader’. He finished with an earnest request to all the guests-share the wealth you acquire with the common man.

Dr. Gerrit De Vylder spoke on how India has been an inspiration for Europe throughout history. He noted that the gradual erosion of traditional values in Europe drove the people in a quest for newer outlook of the worldview. Indian spirituality, Dr. Vylder observed, has filled the vaccum thus created in Europe.

The day included presentations of research articles from other students, academicians and researchers who flew from all parts of India just for the occasion.


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2 Responses to Yale-Great Lakes 4th International Research Conference

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