Who created GoodKnight brand right from scratch? Yes its Mr. A. Mahendran Managing Director, Godrej Sara Lee Ltd and deputy chairman, Great Lakes.
Mr. A. Mahendran visited Great Lakes on 11th July. His visit preceded the distribution of ‘Goodnight-low smoke mosquito coil’ to the students. An open invitation, Mr. Mahendran threw to the Patriots (Batch 2009-10) to decipher the consumer’s behavior towards the new product. To further the challenge, he welcomed aboard the patriots (with valuable feedbacks) to Godrej in Mumbai.
Mr. Mahendran addressed Patriots on
- Entrepreneurship: He spoke to the class of 260 seated in the main hall of Great Lakes campus (one that strikes every guest lecture with grandeur from inside and humility from outside), and took them on a roller coaster ride of ‘Good night’ that he founded back in the eighties. His paused briefly on anecdotes that he thought were truly consequential in the brand’s success. The speech was also inclusive of the fundamental shifts in Indian consumer base and the ever changing landscape of opportunities for aspiring entrepreneurs.
- Strategy and leadership: Mr. Mahendran is closely associated with the institute, and he was at ease in sharing some of the strategic moves that ‘good night’ has seen under his leadership. He also explained the significance of ‘emotional quotient’ in the employees both in times of distress and in times of elated jubilation. His insightful clamor for leadership, which he believed the country is in need for, was the moment of transparent display of insatiable hunger. The hunger for excellence, hunger to sustain and the hunger to improvise.
Incidentally, Great Lakes under the leadership of Dr Bala Balachandran shares the same philosophy- the indomitable spirit and the illimitable quench on the inside, presented with humbleness and great humility to the world at large.
Towards the end, Mr. Mahendran, in his characteristic calm and friendly demeanor, listened to all the feedbacks voiced out by the class. He was so impressed that he welcomed a whole lot (where hitherto the number was three) of us to visit Godrej in Mumbai.
About Godrej Sara Lee Ltd
GSLL is into the research and manufacture of quality household insecticides, and holds a substantial market share in the domestic market, with some of the most popular brands like GoodKnight, Jet, Hit and Banish, which have become generic with mosquito repellants today.