Check out the recent news articles about Great Lakes in Hindu & ET….
“Kotler’s focus on Asia-specific strategies “
Hyderabad , July 6 After inspiring marketing professionals for generations, global marketing guru Dr Philip Kotler, 75, has kicked off fresh research with an objective of evolving new marketing strategies suited for Asian needs. Asia has arrived. And hence, the customers in the economies in this region, particularly China and India, deserve marketing strategies that reflected native cultures and people’s buying habits. Realising this, Dr Kotler has felt the need for a new marketing strategy that would help marketing professionals working in the region understand how people thought and bought. This was very important as the region would emerge as a dominant economic force in the next two decades, Mr S. Sriram, Executive Director of the Great Lakes Institute of Management, said, speaking on the objective of Dr Kotler’s study. “Almost all of marketing theories are based on Western experiences. What worked for marketing managers in the West need not work in the East. People in the East shop completely differently. We need to evolve specific strategies for the specific needs of the Asian countries,” he said. The Chennai-based institute would act as a platform for the US marketing expert to carry out the research. A group of students from the institute would assist Dr Kotler in carrying out the research. He would arrive on July 16 and address the Chennai and Bangalore seminars on the following two days. Dr Kotler, whose book `Marketing Management’ is considered to be the bible of marketing, authored a number of books that dealt with marketing, social marketing, marketing for tourism, hospitality, and non-profit organisations, attracting investments and marketing sins.
“For this B-school, Chinese is a must”..
NEW DELHI: Corporates in India may not yet have fully woken up to the potential of the Chinese markets. But the Great Lakes Institute of Management in Chennai, founded by BV Balachandran, distinguished professor of accounting, information and management at Kellogg School of Management, definitely sees China as a big business destination. In fact, as part of the one-year full-time post graduate management programme, Great Lakes has made the Chinese language a compulsory subject in the curriculum.
“It’s not yet a course with credits, but learning the Chinese language, various cultural aspects and details about business environment and the government procedure are compulsory for all the students, and they will not be awarded diplomas if they don’t complete this course,” Mr Balachandran told ET.
The independent course in Chinese language is taught to students from term one right through term eight. The B-school has hired faculty specifically for this. “We are positioning Great Lakes among the best business schools in the entire Asia-Pacific region and hence the focus on China is a logical step,” Mr Balachandran said.