MAC and the painter Dr. Paul R. Prabhaker

The earsplitting sound preceded by the apocalyptic avalanche of thunder and lightning in the sky knocked the inept conscience off the mind’s floor. The dark, serene and calm sky of yesterday was now being violently abused by the impeccable straightness of the lightning. As if exposing the naked night sky wasn’t enough, the horizon was [...]

The invasion has happened! It’s Kerala food festival at Great Lakes.

There is a sense of progress in the campus. The fields (that were sown a couple of months earlier) around the campus have eaten up the last crest of uneven land, they have grown so tall that all around us, there is evenness. The campus is besieged with the green fields for as far as [...]

Dr. Paul R. Prabhaker from Ilinois illuminates!

Dr. Paul R. Prabhaker from Illinois University delivered one of the most insightful lectures on ‘Marketing’ today.  Great Lakes aspiring to become the hub of Marketing B-schools in India and abroad has once again broke the normative discipline of ‘academics’ and ventured into the concrete realities of the dynamic business situations that exist outside the [...]

Meaty MAC club

Patriots (Batch of 2009-10) have recently inaugurated MAC (Marketing Acumen Club). Today (26july 09), we kick started the club full throttle, it was one of the most active and participatory session. Tempestuous colloquies of yesterday were now streamlined, fragmented gibberish of late night episodes now transpired into episodes of marketing. It was quite an extraordinary [...]

Future of social media

Mr. Mukund Balasubramanian CTO, Photon Infotech and Sachin Bhagwata Director Presales, Photon Infotech visited Great Lakes on 18th July. The guest lecture covered social media, which Mr. Subramanian supposed is the pivot that marketing is currently hinged on. He contented strongly that social media has reached its tipping point and is already showing signs of [...]

Mr. A. Mahendran, MD Godrej Sara Lee at Great Lakes

Who created GoodKnight brand right from scratch? Yes its Mr. A. Mahendran Managing Director, Godrej Sara Lee Ltd and deputy chairman, Great Lakes.
 Mr. A. Mahendran visited Great Lakes on 11th July. His visit preceded the distribution of ‘Goodnight-low smoke mosquito coil’ to the students. An open invitation, Mr. Mahendran threw to the Patriots (Batch 2009-10) [...]

MBA @ Great Lakes

 

    
 
 
 
 
 
 
 
  
 
 
 
-By
Ankur Srivastava

Coming Back to Life

While most rock music enthusiasts would relate this title with Pink Floyd, they just may believe that the following blog is something unrelated. Well, this is related to Pink Floyd and the new ‘Underground Music’ scene in the middle of Mannamai Village. Unknown to the professors, the administration, and many students…well….unknown until now…. A handful [...]

AlumniSpeak at GreatLakes

                  Last week saw the Placement Committee and Alumni committee jointly organize an Alumni session at Great Lakes. With choices of majors, minors and empirical studies looming large in the minds of the Patriots (The christened name of the class of 2010), the time was ripe for an industry insight.
                 A sleepy Sunday morning saw [...]

Gym Carrey, Catharsis and Light house.

 
      
 
 
 
 He is majoring in Finance, class 2010-batch ‘patriots’, and is one of the most friendly gym partner for the whole fitness frenzy population of our batch. His auto-biography is incidentally in lines to Great Lakes.
 He wakes up early, jogs for a good hour or more in the fields surrounding our college. Drenched in sweat he [...]

Head or Tail?

“Yeh jo des hai tera.. swades hai tera… tujhe hai pukara…” … as the song wafted through my laptop speakers. I was looking out of the window of my second floor room at Great Lakes Institute of Management. I could see the greenery around me… The beautiful green paddy field that was visible from the [...]

The Clocks are ticking. Great Lakes is ‘Built to Last’

In “Built to last”, Jim Collins and Jerry I. Porras explored the fundamental idiosyncrasies of visionary companies. In their view, all the visionary companies shared few characteristics that have made them truly visionary. 
1) Clock building, not time telling:
While great companies master ‘time telling’, successful and visionary companies have built clocks that  last forever, clocks that [...]

Zaltman’s consumer-proof by contradiction:

I will adopt a commonly known mathematical approach of “proof by contradiction”, where the original proposition is assumed to be false and the derivation is then shown to end up in a logical impasse, eventually proving that the assumption was indeed wrong.
 Assumptions:

a) Consumers are conscious

b) Conscious consumers make rational decisions

c)  The rational decision making can [...]

Manufacturing Time

I always think of our existence in this world and during those times I think of the time (amount) that we live on Earth. At times I feel we are living too much time (100yr!!!) and at times I feel we are living too little time (Just 100 yrs). When any of these thoughts strike [...]

Excel-ing performance

We begin term 2 in full earnest, just a day after term one and a short mid-term holiday. Term 2 sees us getting involved with the nitty-gritty of corporate finances. For the great majority, anything beyond compound interest is a totally new field and to help us tackle the beast, we were requested to bring [...]

When India met Bharat…

As I hesitantly entered the gates of a small hut, the first thing that struck me was the smell of the boiling rice. Accompanied by a faint smell of Curry, the environment was a typical Indian poor household. I looked to my back to confirm whether all my team mates are with me. No one [...]

Sea of memories

She paused briefly; the ink from her pen formed a blot on the milky white paper as she followed her train of thought into the past. The wind came gushing into the room with a violent stroke as if nature noticed an inconsistency in its working. Shook off the muse, she now noticed the blot, [...]

Eerie stillness!

Unfamiliar silence in the campus, just as wave after wave hits the shore and suddenly there is eerie stillness in the sea, just for the moment, before it all begins again. The hall rooms are empty with vacuous resonance; the corridors in the hostel blocks barren and exhausted, the canteen pungent, the huge library calm [...]

Living at the Riot House…

For me, and many others, this was the first time we’re living in a hostel. Now, one is sufficiently educated about the etiquette one is expected to follow while at a hostel. Rules handed down from elder brothers which if not followed, can result in a fairly unpleasant time.
Before I continue, I need to [...]